Browsing by Author "Baieva O. V."

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    Digital Marketing as an Innovative Communication Tool in the Health Tourism System
    (2020-08) Baiev V. V.; Baieva O. V.; Bakhov I. S.; Antonenko I. Y.; Melnyk I. L.
    The article examines the essence of internet marketing and digital marketing in the context of their role in the system of integrated marketing communications in the field of health tourism. The leading sites of companies working in the field of health tourism are analyzed. The use of modern digital marketing technologies, in particular crowd marketing and its basic tools in the field of health tourism, is investigated