Digital Marketing as an Innovative Communication Tool in the Health Tourism System

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dc.contributor.authorBaiev V. V.
dc.contributor.authorBaieva O. V.
dc.contributor.authorBakhov I. S.
dc.contributor.authorAntonenko I. Y.
dc.contributor.authorMelnyk I. L.
dc.date.accessioned2024-11-04T16:48:50Z
dc.date.available2024-11-04T16:48:50Z
dc.date.issued2020-08
dc.description.abstractThe article examines the essence of internet marketing and digital marketing in the context of their role in the system of integrated marketing communications in the field of health tourism. The leading sites of companies working in the field of health tourism are analyzed. The use of modern digital marketing technologies, in particular crowd marketing and its basic tools in the field of health tourism, is investigated
dc.identifier.citationBayev V.V., Bayeva O.V., Bakhov I.S., Antonenko I.Y., Melnyk I.L. Digital Marketing as an Innovative Communication Tool in the Health Tourism System // International Journal of Engineering Trends and Technology. 2020. Vol. 68, Is. 8. Pp. 36-40
dc.identifier.issn2231-5381
dc.identifier.urihttps://ir.kmu.edu.ua/handle/123456789/416
dc.language.isoen_US
dc.subjecthealth tourism
dc.subjecthealth tourism portal
dc.subjectmarketing communications
dc.subjectInternet marketing
dc.subjectdigital marketing
dc.subjectcrowd marketing
dc.titleDigital Marketing as an Innovative Communication Tool in the Health Tourism System
dc.typeArticle

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